VISION TO CREATE A BETTER PLANET WHERE EVERYONE CAN LIVE IN PEACE AND FEEL SAFE. WHERE EVERYONE HAS THE OPPORTUNITY TO LEAD FULFILLING AND REWARDING LIVES AND THE OPPORTUNITY TO EARN A DECENT LIVING. TO CREATE A PLANET FREE FROM DISEASE AND FAMINE. A PLANET FREE FROM DESTRUCTION AND DECAY. A PLANET WHERE MANKIND CAN LIVE IN PEACE. MISSION THROUGH TRADE AND COMMERCE DON KEY A LANE WILL ENCOURAGE A TRUE GLOBAL SYSTEM OF ETHICAL TRADE WHICH CAN END POVERTY AND REALISE OUR VISION FOR A BETTER PLANET. DON KEY A LANE WILL SOURCE GOODS FROM AROUND THE WORLD AND TRADE FAIRLY THROUGHOUT THE SUPPLY CHAIN TO SUSTAIN AND CREATE ENJOYMENT OF LIFE. DON KEY A LANE WILL SEEK TO UNDERSTAND CULTURAL DIFFERENCES AND VALUES. DON KEY A LANE WILL TRADE WITHOUT PREJUDICE, REGARDLESS OF RELIGION OR POLITICAL PERSUASION. REGARDLESS OF TRADE RESTRAINTS AND GOVERNMENTAL QUOTAS